Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way
The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience.
Engaging visuals are critical for your e-commerce site. They help increase time on the page, engagement with product pages, add-to-cart rates, and, ultimately, conversion rates. But getting shoppers to your site is half the battle. Whether you are using organic social media posts, paid social media campaigns, email sequences, display
Changing patterns of consumer behavior means furniture retailers now, more than ever, need to focus on engaging more deeply with their customers to build loyalty, drive in-store and online traffic, and uncover a steady flow of sales and marketing opportunities. New research by Package AI investigates the role of engagement
Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving
We all know that the best closer in your store is you. If you could spend ten minutes with every customer that walks into your store, you would undoubtedly see an increase in revenue. But you’re just one person with limited time. And since cloning yourself isn’t an option, we
According to the Bureau of Labor Statistics, roughly 3% of the US workforce quits monthly. Voluntary turnover, especially among our salespeople, is at an all-time high. The workforce is shrinking, baby boomer retirements are accelerating, and your employees have more options than they have had in a long time. In
If your sales meetings leave your teams snoozing, it’s time to wake things up. Keep reading for tips on how to make your sales meetings more engaging. From changes in format to interactive activities, we’ve got you covered. Making a few simple tweaks can transform your sales meetings from snooze
Average Transaction Value (ATV) A sales key performance indicators (KPIs) used to measure the sales process’s effectiveness and the store’s team is Average Transaction Value (ATV) or Average Order Value (AOV) in eCommerce. With a talented and experienced sales team on the floor, businesses can unlock greater Average Transaction Values
Getting a sofa from the point of sale to a customer’s living room smoothly — and profitably — isn’t always
Demand Moves Toward Stabilization & Growth in 2024 The Q4 Furniture Retailer survey completed by Piper Sandler in partnership with
The American Home Furnishings Hall of Fame Foundation, Inc., has announced the prestigious 2024 Paul Broyhill Future Leaders Award recipients.
We here at Mosswood bring decades of expertise in business operations, recruitment, and HR, serving as providers and insiders to
[High Point, 2/5/2024] – Today, the Home Furnishings Association (HFA) announced that Shannon Williams will be its next Chief Executive
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
Evaluating the Cost of Delivery Join leading industry experts who will share insights on key cost drivers, efficiency measures, technology usage, and outsourcing options for
