![Home Furnishings store display featuring a blue sofa set.](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2024/05/Store-display8-768x576.jpg?lossy=1&strip=1&webp=1)
![Lori Friedlander](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/07/Lori-Friedlander-128x128.jpeg?lossy=1&strip=1&webp=1)
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s also about creating brand experience and positive feelings in your customers. When it comes to merchandising, retailers mainly focus on in-stock positions and sales floor layouts in regard to decision-making.