Webinars

Create a Memorable In-Store Customer Experience

Customers today want more than just a transaction regarding furniture shopping. They want an experience that aligns with their values and needs. 

Join us for an enlightening panel discussion where our expert panelists will discuss the latest trends and expectations shaping this journey and provide actionable insights for creating a memorable and personalized shopping environment.

Find out how to improve your in-store strategies to meet the demands of today’s consumers and stand out from other retailers.

Our Panel of Experts:

Nora Gomez – Chief Merchandising Officer, Nebraska Furniture Mart (NFM)

Nora is responsible for creating and executing the overall merchandising strategy for NFM, one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances, and electronics. She brings global leadership experience in strategic planning, merchandising, and buying as well as product development, design, and sourcing from a career working with organizations including Pier 1, Tuesday Morning, Brylane Home, Victoria’s Secret, Saks Inc., Kids R Us, and Lane Bryant. NFM is a Top 100 company and part of Warren Buffett’s Berkshire Hathaway family of companies. NFM has locations in Omaha, Des Moines, Iowa, Kansas City, Kansas, and Dallas-Fort Worth, Texas.

Michelle Adams – President, Marketing Brainology

Michelle Adams is a consultant who translates consumer and shopper insights into marketing and corporate America, especially the latest findings from Virtual Shopping, NeuroScience, and Advanced Analytics. Working with PepsiCo, she focused on understanding shoppers’ rational and emotional decision-making. She founded Marketing Brainology, which is focused on helping companies better connect to consumers and shoppers and understand their decision-making.

Maggie Ellison – Vice President, Event Marketing Strategies

Maggie is the Vice President of Event Marketing Strategies, an experiential marketing agency that helps companies create unique and memorable connections with their audience. Maggie shares her love for experiential marketing. She has executed sizeable experiential campaigns for brands like American Electric Power, Nationwide, Pepsi, Allegiant, P&G, Big Lots, Premier Protein, Rug Doctor, and the Mattress Recycling Council.