Webinars

If you’re not using social media as part of your marketing strategy, you’re letting customers slip through your fingers. Furniture stores are reaching more customers through social media, but determining how to maximize social media channels can be confusing.

HFA’s CEO Mark Schumacher hosts Erica Hughes, Digital Media Administrator at Coconis Furniture, alongside Thomas Corrales, CEO of Unlimited Furniture Group, as they share their insights with you about how they have determined which social platform works best to reach their target audience, how social media engages and equates to sales and the essentials of their social media strategy.

Joining them will be Digital Director at Conquest Digital Solutions, Fredy Wright. With Fredy’s 10+ years of digital marketing expertise, he will cover the best approach and implementation for furniture retailers’ social marketing campaigns.

The webinar will cover such topics as:

• What social media channels work for which consumer profiles
• Finding and engaging with potential customers where they are
• Maximize the impact of social efforts to drive sales
• Using Facebook Insights to understand your competition and more!

Webinar guests are:

Erica Hughes – Digital Media Administrator, Coconis Furniture

Erica Hughes began her career at Coconis Furniture & Mattress 1st in 2013, first as a Sales Specialist, then progressed into Digital Media Administrator’s role. In this role, she has executed many of the robust social media campaigns for Coconis Furniture and has found a passion for all things digital.

Thomas Corrales – CEO, Unlimited Furniture Group

Thomas Corrales is a Co-Founder of Unlimited Furniture, an innovative and fast-growing furniture retailer. Thomas is also the President of the company’s retail store and interior design business. Today, Unlimited Furniture is a market leader among privately held companies specializing in mid to high-end furniture sales and interior design, using best in class technology and social media.

Fredy Wright – Digital Director, Conquest Digital Solutions

As the Digital Director for Conquest Digital Solutions, Fredy Wright has customized and implemented digital campaigns for furniture industry clients across the country. He is Google Analytics Certified and is a Certified Digital Marketing Consultant. Utilizing his 10+ years of experience and knowledge of ever-changing digital marketing, Fredy takes pride in using tried and tested digital targeting strategies with highly individualized and unique messaging while addressing each client’s challenges, opportunities, and goals with whom he partners.

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