Secrets of a Successful Retail Store Renovation

2023 24 August
12:00 pm Pacific / 3:00 pm Eastern

Secrets of a Successful Retail Store Renovation

Why are you delaying your store renovation?

Hear directly from two furniture retailers and a store design expert who will their stories of how they overcame challenges, and discover best practices that will help you be better prepared to undertake a store remodel confidently and strategically. Transform your space into one that reflects your brand identity and enhances customer experience – all within budget!

Whether you’re considering a complete renovation, a minor facelift, or adding a new location, you’ll walk away from this webinar equipped with the knowledge and understanding needed to navigate the process of planning, budgeting, and setting expectations for a successful retail store renovation.


Topics This Webinar Covers:

  • Planning and permitting best practices for a renovation or store expansion.
  • Branding tips for a new store renovation.
  • What does a new store renovation timeline look like and how to accomplish the work in phases?
  • How to incorporate technology into a store renovation or expansion.
  • Case study on what can go wrong with a store expansion and how to overcome it.
  • Strategies for conducting a renovation with the store remaining open for business.
  • How to decide if a store renovation or new store expansion is right for you.

Our Panel of Experts:

Jennifer Magee – Founder and Creative Director, Retail in the City 

Jennifer Magee is an architect & designer with over 17 years of experience in the home furnishings industry. She has designed over three million square feet of retail space. Working almost exclusively with furniture & mattress retailers, Jennifer has an in-depth knowledge of how to layout stores to create better customer flow, improve the way merchandise is presented, and increase sales. 


Jordan Barrick – Chief Operating Officer, Quality Home 

Jordan is the Chief Operating Officer of Quality Home a family-owned business with two stores in North Texas. Jordan was immersed in the planning and execution of a newly completed second location and is eager to tell his story of the dos and don’ts of small business growth.


Michael Fiacco – Owner, Old Brick Furniture & Mattress

Michael is the owner of Old Brick Furniture & Mattress and HFA’s 2023 Retailer of the Year (stores with more than 50 employees). In less than three years has grown from a handful of retail stores in upstate New York to over 9 stores.