HFA @ High Point Market

DATE

April 23-27, 2026

LOCATION

HFA Resource Center, Showroom 1-527 in Plaza Suites

During each High Point Furniture market, the Home Furnishings Association’s Resource Center is located in Plaza Suites, Showroom 1-527, and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.

HFA RESOURCE CENTER HOURS

TBD
Thurs. 4/23 – Fri. 4/24
Showroom Open                  9:00 am – 5:00 pm
Barista                                    9:00 am – 3:00 pm
Breakfast                               9:00 am – 10:30 am
Lunch                                     12:00 pm – 2:00 pm
Snacks                                   2:30 pm – 4:00 pm
 
Sat. 4/25 – Mon. 4/27
Showroom Open                  8:00 am – 5:00 pm
Barista                                   8:00 am – 3:00 pm
Breakfast                               8:00 am – 9:30 am
Lunch                                     12:00 pm – 2:00 pm
Snacks                                   2:30 pm – 4:00 pm
 
Tues. 4/28                          CLOSED
 

Free Seminars

Full List Of SEMINARs To Come!

HFA seminars sponsored by

Synchrony

HFA MARKET SEMINAR SERIES

Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market. Click on each day below to see each daily list of seminars you won’t want to miss!

Friday, April 24

9:00 am – 10:00 am

Last Impressions: Protecting Your Brand at the Customer’s Doorstep

Mark Bannon & Shelia Johnson, Metropolitan Warehouse and Delivery

In home furnishings retail, the sale isn’t complete until the furniture is in the customer’s home. White-glove delivery is the final, most personal brand moment—yet it’s often outsourced and under-managed. This session shows why last-mile delivery is a brand-protection strategy, not a cost center. Learn how consistency, trained teams, visibility, and proactive issue management help retailers protect reputation, exceed expectations, and build lasting customer loyalty at the doorstep.

10:30 am – 11:30 am

Cash Flow Is King: Building a Resilient Supply Chain in a Volatile Retail Market

John Donovan, Kickfurther

Healthy cash flow is the foundation of a resilient supply chain—especially for retailers navigating long lead times, large inventory investments, and unpredictable demand. We’ll break down how cash flow constraints quietly weaken supplier relationships, limit buying power, and create stockout risk. Attendees will learn practical strategies to strengthen their supply chain by aligning inventory planning, payment timing, and capital access. The goal: free up working capital, negotiate from a position of strength, and build a supply chain that scales profitably without putting unnecessary strain on the business.

12:30 pm – 1:30 pm

Turning Logistics Chaos into Customer Confidence

Drew Icenhour, Jonathan Bradshaw, Mike Pritchard, Gulfstream Shippers Association & Bluewater Logistics Group

Logistics today faces real-world turbulence—delays, damaged deliveries, limited visibility, costly returns, and last-mile breakdowns that erode trust. The retailers who win turn these challenges into a better customer experience. This session shows how to identify friction across the delivery journey, use real-time visibility to prevent surprises, and empower teams to resolve issues fast. Learn practical tactics and templates to reduce costs, increase transparency, and turn delivery into a loyalty driver.

2:00 pm – 3:00 pm

Beyond the Container Rate: Using AI to Optimize Furniture Supply Chains

James Ford-Hutchinson, Shippabo

This session explores how AI-driven trade lane health gives furniture importers a clearer view of supply chain costs beyond ocean freight. Learn how improved visibility highlights excess inventory, carrying costs, missed sales, delays, and inefficient loading. See how AI aligns supply with demand, helps sales teams move the right products, balances high- and low-demand shipments, and identifies carrier partners that reduce disruption. The advantage isn’t more data—it’s using it to prevent exceptions and lost opportunities.

3:30 pm – 4:30 pm

From Dock to Destination: Expert Logistics Insights for Retailers

Richard Tucker and Josh Delay, JB Hunt

Delivery expectations are rising while margins are under pressure—and traditional LTL playbooks aren’t enough anymore. This session goes beyond basics to unpack what’s really working right now in furniture logistics. Learn how leading retailers are reducing damage, improving transit times, increasing visibility, and lowering costs across dock-to-door operations. J.B. Hunt experts will share practical strategies, real-world examples, and proven tactics tailored specifically to the unique challenges of home furnishings delivery.

Saturday, April 25

9:00 am – 10:00 am

State of the Industry: Navigating Supply Chain Chaos

Chris Brennan & Mari Bermejo, A.N. Deringer

Join us for a concise seminar tailored for furniture retailers and manufacturers. We’ll cover the current and future states of the ocean and domestic freight markets, how shifting political dynamics and new regulations are impacting global and domestic supply chains, and what it all means for your business. Walk away with practical, actionable strategies to strengthen supply chain resilience, reduce disruption, and save both you—and your customers—significant heartache.

10:30 am – 11:30 am

Who Moved My Cheese? What an Old Business Book Can Teach Us About AI

Richard Harris, Orbit Interactive

AI is no longer coming—it’s already changing how home furnishings retailers buy, sell, market, and operate. Just like the shift to inventory systems decades ago, the rules are moving fast. This session uses the timeless lessons of the business teachings of Who Moved My Cheese? to help retailers understand where AI matters, how to prepare teams for constant change, and when to act quickly versus stay put. Gain clarity, confidence, and practical guidance for leading growth in an AI-driven retail environment.

12:30 pm – 1:30 pm

Small Retailer Advertising Collective: Compete with the Market Leaders

Erik Lillejord, Linnihan Foy

We bring together small retailers to co-invest in high-end TV and digital video campaigns built to outperform big-brand competitors. By joining an advertising collective, you can leverage polished, creative tailored to your brand to gain an immediate advantage in your market. Linnihan Foy can help lead, group formation, strategic planning and all aspects of production from concept to final edited spots.

 

2:00 pm – 3:00 pm

CTV Unfiltered: A Paramount VP Reveals What’s Driving Revenue In 2026

Richard Harris, Orbit Interactive and Paramount Senior VP

What if you could see exactly how Paramount is driving measurable sales for furniture retailers using CTV? In this exclusive insider session, a Senior VP from Paramount and Orbit Interactive will reveal what makes Connected TV the fastest growth lever in furniture retail right now. They will pull back the curtain on how top retailers are driving measurable sales, store visits, and 7:1+ ROI using CTV in 2026. Learn the exact strategies behind precise shopper targeting, campaign measurement beyond branding, and market-level execution. Plus, candid breakouts comparing TV vs. CTV and Cable vs. CTV—no fluff, just results.

3:30 pm – 4:30 pm

The Future of Retail: Connecting Every Customer Touchpoint

Angelo Mazzella, Spectrum Marketing Moderator: Omnichannel panel

Today’s home furnishings customer engages across multiple platforms, expecting a seamless experience whether they browse online, walk into your showroom, or receive a direct mail piece at home. In this expert-led panel discussion, industry leaders break down what true omnichannel marketing means for furniture and mattress retailers.  Learn how to utilize and align all touchpoints across social media, email, and print.

Sunday, April 26

9:00 am – 10:00 am

The Hidden Profits in Bedding

Dan Miller, Guardsman

Looking for new ways to boost profit margins in bedding? Learn how to effectively sell protection plans with the right pricing, margins, and staff commissions. Discover why customers value these plans, how bundling increases sales, and what top retailers across the US are doing to succeed. Through real-world case studies, see the dollars left on the table when plans aren’t offered, and how to turn that into profit.

10:30 am – 11:30 am

Technology Trends in Home Furnishings

David McMahon, PerformNOW

Get an inside look at real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.

 

12:30 pm – 1:30 pm

From Showroom to Support: How AI Assistants Are Transforming Furniture Business

Steven Yang, Solvea

In the furniture industry, every customer interaction matters—from the first inquiry to final purchase and beyond. This session explores how AI assistants are taking on dual roles as AI receptionists and AI sales assistants, managing inbound inquiries, qualifying leads, answering product questions, and providing intelligent recommendations that support buying decisions. We’ll explore how these capabilities are being applied across showrooms, digital channels, and phone interactions to improve efficiency, support sales teams, and enhance customer experience at scale.

2:00 pm – 3:00 pm

The Future of Retail: Personalizing the Shopping Experience

Jake Freedman, Dovr Media

In this fast-paced session, you will discover how the next wave of AI tools and automation is transforming the furniture industry. You’ll learn real-world strategies for using AI to personalize the shopping experience, boost conversions, and streamline store operations—from smart websites and automated marketing to data-driven service models. You will leave with actionable ways to future-proof your business and turn emerging technology into measurable revenue growth. Perfect for retailers ready to modernize without losing their human touch.

3:30 pm – 4:30 pm

Why Visual Merchandising Breaks at Customization—and What Comes Next

Clarence Chui, Pyxd, Inc.

Custom furniture reveals a hard truth: most visualization merchandising approaches don’t work. As fabrics, leathers, and finishes constantly change, visual merchandising collapses under cost, labor, and complexity. While 3D rendering can scale, it introduces subjectivity, heavy data demands, and endless revisions. Photo-based swapping distorts color, and AI imagery can’t deliver accurate, assortment-wide visuals. This session challenges assumptions and defines what independent retailers should demand to visualize customization effectively.

Monday, April 27

9:00 am – 10:00 am

Science in Design: How Environments Affect Mind and Body

Mike Peterson, Science in Design

Science now documents the impact our environments have on our minds and bodies. Studies at Johns Hopkins, the Penn Center for Neurasthenics, and similar institutions prove that the design of spaces, such as retail environments, is never neutral. The presentation will provide retailers with information to create pleasing, reassuring, and calming retail spaces.

 

10:30 am – 11:30 am

The End of the Static Showroom: AI, Visualization, and the Adaptive Store

Harrison Montgomery, Prism Interactive

Static showrooms can’t keep up with modern buyers. This seminar introduces the concept of the adaptive showroom—a space that responds to customer behavior, preferences, and intent in real time. From AI-driven visual configuration to personalized walkthroughs and dynamic merchandising, we’ll explore how furniture retailers can turn limited floor space into infinite choice, without increasing inventory or complexity.

12:30 pm – 1:30 pm

Do You Have the Social Hook to Win Customers

Darrell Dahlberg, Orbit Interactive

Social media has evolved from simple algorithms to a complex system capable of turning anyone into an overnight sensation with the right post, hook, setup, and story. There’s a winning formula to social media success, and it’s not as complicated as it seems. Join us at this seminar as we break down the formula and help transform your store or business into a social media star.

 

2:00 pm – 3:00 pm

Removing Friction from the Furniture Buying Experience

Vicki Turjan, Versatile Credit

In an industry built on comfort, the purchase journey should never create anxiety. Yet many shoppers enter the showroom worried about approval, complexity, and uncertainty. To win in 2026, retailers must stop treating payment approval as a back-end step and instead use it as a front-end experience that builds trust and momentum. This session explores how transparency, choice, and seamless processes transform browsing into buying—boosting conversion, confidence, and long-term loyalty.

3:30 pm – 4:30 pm

Beyond Facebook: What Actually Drives Furniture Sales in 2026

Fredy Wright, Conquest Digital Solutions

Boosting posts and running Facebook ads feels productive, but for most furniture retailers, it’s not enough to drive consistent showroom traffic or sales in 2026. This session breaks down the real role social media plays in the marketing funnel, where it falls short, and how top-performing retailers combine social, CTV, and mobile to drive measurable showroom lift. If Facebook is your primary strategy, this will change how you think about it and how you grow.

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9:00 am – 10:00 am

Last Impressions: Protecting Your Brand at the Customer’s Doorstep

Mark Bannon & Shelia Johnson, Metropolitan Warehouse and Delivery

In home furnishings retail, the sale isn’t complete until the furniture is in the customer’s home. White-glove delivery is the final, most personal brand moment—yet it’s often outsourced and under-managed. This session shows why last-mile delivery is a brand-protection strategy, not a cost center. Learn how consistency, trained teams, visibility, and proactive issue management help retailers protect reputation, exceed expectations, and build lasting customer loyalty at the doorstep.

10:30 am – 11:30 am

Cash Flow Is King: Building a Resilient Supply Chain in a Volatile Retail Market

John Donovan, Kickfurther

Healthy cash flow is the foundation of a resilient supply chain—especially for retailers navigating long lead times, large inventory investments, and unpredictable demand. We’ll break down how cash flow constraints quietly weaken supplier relationships, limit buying power, and create stockout risk. Attendees will learn practical strategies to strengthen their supply chain by aligning inventory planning, payment timing, and capital access. The goal: free up working capital, negotiate from a position of strength, and build a supply chain that scales profitably without putting unnecessary strain on the business.

12:30 pm – 1:30 pm

Turning Logistics Chaos into Customer Confidence

Drew Icenhour, Jonathan Bradshaw, Mike Pritchard, Gulfstream Shippers Association & Bluewater Logistics Group

Logistics today faces real-world turbulence—delays, damaged deliveries, limited visibility, costly returns, and last-mile breakdowns that erode trust. The retailers who win turn these challenges into a better customer experience. This session shows how to identify friction across the delivery journey, use real-time visibility to prevent surprises, and empower teams to resolve issues fast. Learn practical tactics and templates to reduce costs, increase transparency, and turn delivery into a loyalty driver.

2:00 pm – 3:00 pm

Beyond the Container Rate: Using AI to Optimize Furniture Supply Chains

James Ford-Hutchinson, Shippabo

This session explores how AI-driven trade lane health gives furniture importers a clearer view of supply chain costs beyond ocean freight. Learn how improved visibility highlights excess inventory, carrying costs, missed sales, delays, and inefficient loading. See how AI aligns supply with demand, helps sales teams move the right products, balances high- and low-demand shipments, and identifies carrier partners that reduce disruption. The advantage isn’t more data—it’s using it to prevent exceptions and lost opportunities.

3:30 pm – 4:30 pm

From Dock to Destination: Expert Logistics Insights for Retailers

Richard Tucker and Josh Delay, JB Hunt

Delivery expectations are rising while margins are under pressure—and traditional LTL playbooks aren’t enough anymore. This session goes beyond basics to unpack what’s really working right now in furniture logistics. Learn how leading retailers are reducing damage, improving transit times, increasing visibility, and lowering costs across dock-to-door operations. J.B. Hunt experts will share practical strategies, real-world examples, and proven tactics tailored specifically to the unique challenges of home furnishings delivery.

9:00 am – 10:00 am

State of the Industry: Navigating Supply Chain Chaos

Chris Brennan & Mari Bermejo, A.N. Deringer

Join us for a concise seminar tailored for furniture retailers and manufacturers. We’ll cover the current and future states of the ocean and domestic freight markets, how shifting political dynamics and new regulations are impacting global and domestic supply chains, and what it all means for your business. Walk away with practical, actionable strategies to strengthen supply chain resilience, reduce disruption, and save both you—and your customers—significant heartache.

10:30 am – 11:30 am

Who Moved My Cheese? What an Old Business Book Can Teach Us About AI

Richard Harris, Orbit Interactive

AI is no longer coming—it’s already changing how home furnishings retailers buy, sell, market, and operate. Just like the shift to inventory systems decades ago, the rules are moving fast. This session uses the timeless lessons of the business teachings of Who Moved My Cheese? to help retailers understand where AI matters, how to prepare teams for constant change, and when to act quickly versus stay put. Gain clarity, confidence, and practical guidance for leading growth in an AI-driven retail environment.

12:30 pm – 1:30 pm

Small Retailer Advertising Collective: Compete with the Market Leaders

Erik Lillejord, Linnihan Foy

We bring together small retailers to co-invest in high-end TV and digital video campaigns built to outperform big-brand competitors. By joining an advertising collective, you can leverage polished, creative tailored to your brand to gain an immediate advantage in your market. Linnihan Foy can help lead, group formation, strategic planning and all aspects of production from concept to final edited spots.

 

2:00 pm – 3:00 pm

CTV Unfiltered: A Paramount VP Reveals What’s Driving Revenue In 2026

Richard Harris, Orbit Interactive and Paramount Senior VP

What if you could see exactly how Paramount is driving measurable sales for furniture retailers using CTV? In this exclusive insider session, a Senior VP from Paramount and Orbit Interactive will reveal what makes Connected TV the fastest growth lever in furniture retail right now. They will pull back the curtain on how top retailers are driving measurable sales, store visits, and 7:1+ ROI using CTV in 2026. Learn the exact strategies behind precise shopper targeting, campaign measurement beyond branding, and market-level execution. Plus, candid breakouts comparing TV vs. CTV and Cable vs. CTV—no fluff, just results.

3:30 pm – 4:30 pm

The Future of Retail: Connecting Every Customer Touchpoint

Angelo Mazzella, Spectrum Marketing Moderator: Omnichannel panel

Today’s home furnishings customer engages across multiple platforms, expecting a seamless experience whether they browse online, walk into your showroom, or receive a direct mail piece at home. In this expert-led panel discussion, industry leaders break down what true omnichannel marketing means for furniture and mattress retailers.  Learn how to utilize and align all touchpoints across social media, email, and print.

9:00 am – 10:00 am

The Hidden Profits in Bedding

Dan Miller, Guardsman

Looking for new ways to boost profit margins in bedding? Learn how to effectively sell protection plans with the right pricing, margins, and staff commissions. Discover why customers value these plans, how bundling increases sales, and what top retailers across the US are doing to succeed. Through real-world case studies, see the dollars left on the table when plans aren’t offered, and how to turn that into profit.

10:30 am – 11:30 am

Technology Trends in Home Furnishings

David McMahon, PerformNOW

Get an inside look at real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.

 

12:30 pm – 1:30 pm

From Showroom to Support: How AI Assistants Are Transforming Furniture Business

Steven Yang, Solvea

In the furniture industry, every customer interaction matters—from the first inquiry to final purchase and beyond. This session explores how AI assistants are taking on dual roles as AI receptionists and AI sales assistants, managing inbound inquiries, qualifying leads, answering product questions, and providing intelligent recommendations that support buying decisions. We’ll explore how these capabilities are being applied across showrooms, digital channels, and phone interactions to improve efficiency, support sales teams, and enhance customer experience at scale.

2:00 pm – 3:00 pm

The Future of Retail: Personalizing the Shopping Experience

Jake Freedman, Dovr Media

In this fast-paced session, you will discover how the next wave of AI tools and automation is transforming the furniture industry. You’ll learn real-world strategies for using AI to personalize the shopping experience, boost conversions, and streamline store operations—from smart websites and automated marketing to data-driven service models. You will leave with actionable ways to future-proof your business and turn emerging technology into measurable revenue growth. Perfect for retailers ready to modernize without losing their human touch.

3:30 pm – 4:30 pm

Why Visual Merchandising Breaks at Customization—and What Comes Next

Clarence Chui, Pyxd, Inc.

Custom furniture reveals a hard truth: most visualization merchandising approaches don’t work. As fabrics, leathers, and finishes constantly change, visual merchandising collapses under cost, labor, and complexity. While 3D rendering can scale, it introduces subjectivity, heavy data demands, and endless revisions. Photo-based swapping distorts color, and AI imagery can’t deliver accurate, assortment-wide visuals. This session challenges assumptions and defines what independent retailers should demand to visualize customization effectively.

9:00 am – 10:00 am

Science in Design: How Environments Affect Mind and Body

Mike Peterson, Science in Design

Science now documents the impact our environments have on our minds and bodies. Studies at Johns Hopkins, the Penn Center for Neurasthenics, and similar institutions prove that the design of spaces, such as retail environments, is never neutral. The presentation will provide retailers with information to create pleasing, reassuring, and calming retail spaces.

 

10:30 am – 11:30 am

The End of the Static Showroom: AI, Visualization, and the Adaptive Store

Harrison Montgomery, Prism Interactive

Static showrooms can’t keep up with modern buyers. This seminar introduces the concept of the adaptive showroom—a space that responds to customer behavior, preferences, and intent in real time. From AI-driven visual configuration to personalized walkthroughs and dynamic merchandising, we’ll explore how furniture retailers can turn limited floor space into infinite choice, without increasing inventory or complexity.

12:30 pm – 1:30 pm

Do You Have the Social Hook to Win Customers

Darrell Dahlberg, Orbit Interactive

Social media has evolved from simple algorithms to a complex system capable of turning anyone into an overnight sensation with the right post, hook, setup, and story. There’s a winning formula to social media success, and it’s not as complicated as it seems. Join us at this seminar as we break down the formula and help transform your store or business into a social media star.

 

2:00 pm – 3:00 pm

Removing Friction from the Furniture Buying Experience

Vicki Turjan, Versatile Credit

In an industry built on comfort, the purchase journey should never create anxiety. Yet many shoppers enter the showroom worried about approval, complexity, and uncertainty. To win in 2026, retailers must stop treating payment approval as a back-end step and instead use it as a front-end experience that builds trust and momentum. This session explores how transparency, choice, and seamless processes transform browsing into buying—boosting conversion, confidence, and long-term loyalty.

3:30 pm – 4:30 pm

Beyond Facebook: What Actually Drives Furniture Sales in 2026

Fredy Wright, Conquest Digital Solutions

Boosting posts and running Facebook ads feels productive, but for most furniture retailers, it’s not enough to drive consistent showroom traffic or sales in 2026. This session breaks down the real role social media plays in the marketing funnel, where it falls short, and how top-performing retailers combine social, CTV, and mobile to drive measurable showroom lift. If Facebook is your primary strategy, this will change how you think about it and how you grow.

Showroom Exhibitors

Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.

Coffee bar sponsor

Guardsman HFA Happy Hour OCT 2025
IHFRA Headshots October 2025

Full List of Exhibitors To Come!

Financing

HFA Solution Partner Acima is the only lease-to-own program that gives retail partners a choice between an on-site representative or a virtual approval platform. You enjoy best-in-class service seven days a week so you have more time to focus on your business and customers.

HFA Solution Partner Snap Finance is the largest privately held consumer financing company in the US, serving credit-challenged customers.

Snap helps our merchants attract new customers and grow their business. Our strong approval rates and high approval amounts make it easy for shoppers to get the merchandise they need, and keep them coming back for more.

Schedule a meeting!

HFA Solution Partner Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! And the Synchrony tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.

Market Special: 12mo WPDI @ 1.99%. Promo Period: 12/1/25 – 12/31/25. Final Funding: 1/31/26.  Take advantage of the NEW everyday HFA/Synchrony rates!

HFA Solution Partner Trekstone Financial is a merchant services provider offering an exclusive member rate program for credit card processing. A cash discount program is also available.

Exclusive  member rate, free equipment, month to month agreement, no setup or cancellation fees, assigned personal rep.

Market Special: $150 Visa gift card for new cash discount account signed. Must be approved and processed for a full 30 days.

Schedule a meeting!

HFA Solution Partner – Koalafi offers convenient and transparent lease-to-own financing options that enable non-prime consumers to make life-changing purchases.

With Koalafi, in-store and eCommerce merchants can help more customers get the things they need, while increasing sales and strengthening customer loyalty.

Market Special: $100 or $300 merchant gift card for 5 or 10 signed leases. Merchant & lease contracts signed by 11/30/25. 1 per merchant.

Schedule a meeting!

HFA Solution Partner – LendPro offers cloud-based Software-as-a-Service (SaaS) products and platforms, empowering retailers to provide their consumers with seamless retail financing. Through a simple and secure credit application interface, LendPro’s Financing Platform enables retailers to swiftly and privately secure financing, often approving customers within seconds.

HFA Solution Partner – Fortiva facilitates financial solutions to meet the needs of everyday consumers. Whether it’s credit for day-to-day expenses, important purchases, replacing a car, or managing the complexities of healthcare, we enable the tools that help consumers manage their financial well-being.

POINT-OF-SALE

HFA Solution Partner Myriad Software provides retailers with real-time inventory insights, smoother operations, and data-driven decision-making.

For 34 years, Myriad has helped furniture and bedding retailers simplify operations, track inventory, and make smarter decisions. Our cloud-based POS unifies sales, accounting, and reporting—and we back it with personalized support and training to keep retailers ahead. 

Market Special: $500 off setup – plus, email integration as an added bonus. Market special expires on November 5th.

Schedule a meeting!

HFA Solution Partner STORIS provides cost-effective, high-quality retail software with a commitment to partnership, integrity, and exceptional service.

Schedule a meeting!

HFA Solution Partner Furniture Wizard Software is a retail management system that provides inventory management & an easy-to-use POS for your store.

With over 100 years of furniture retail experience, we can simplify your life and shift the culture from reactive to proactive. Join thousands of retailers who have experienced the magic of Furniture Wizard by gaining insight into their businesses and making impactful decisions.

Market Special: Join Furniture Wizard in the cloud & waive the set-up fees. Subject to approval. Offer expires 11/30/25.

Schedule a meeting!

HFA Solution Partner  InfinityX is an all-in-one ERP built for furniture retailers, with powerful tools for stores offering in-house financing.

InfinityX helps furniture retailers boost sales, streamline operations, and increase profits with a fully integrated ERP solution, including advanced tools for managing in-house financing, inventory, warehouse, sales, marketing, and customer relationships all in one platform.

Market Special: 15% off user licenses. $2500 in free custom development. Upon receiving a signed agreement and deposit.

Schedule a meeting!

eRetail Systems helps you seamlessly connect with customers and process orders effortlessly, anywhere in the showroom. Create smoother interactions, build stronger connections, and drive sales with ease.

eRetail Application Suite is an intuitive, user-friendly platform designed to empower your sales team.

Schedule a meeting!

MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY

ACA offers tailored strategies in branding, digital marketing, print, TV, and creative design.

Our experienced team is dedicated to delivering innovative solutions that drive results and growth for our clients.

Market Special: Receive a free digital asset package with a new order. With any new offer.

Schedule a meeting!

HFA Solution Partner – Jola Interactive empowers businesses, providing cutting-edge digital ecosystems by leveraging our skills in CGI Content Solutions, Digital Marketing Strategies, 3D Configurators, and eCommerce Software to create dynamic, high-performance platforms.

Jola drives qualified traffic, crafts engaging content that converts, and nurtures leads to purchase. Partner with Jola for a strategy that delivers results.

HFA Solution Partner  Renaissance is a digital platform provider offering robust website, point of sale, and kiosk solutions. RenCommerce platform streamlines online and in-store sales and operations for furniture and appliance retailers.

By partnering with RenCommerce, retailers gain a single, streamlined platform that eliminates the complexity of managing separate systems. Our flat-rate pricing, automated catalog updates, and integrated sales tools ensure accuracy, save time, and increase profitability.

Market Special: Custom-Designed Website Absolutely Free — Zero Setup Costs! Prepay for 12 months of website management.

Schedule a meeting!

Tailbase offers retail-specialized digital solutions that bridge the gap between the consumer and the business. We are constantly evolving and looking for new ways to diversify our specialized solutions that will ultimately enhance the online experience. Leverage your business in your local market with our e-commerce website, digital marketing, and point-of-sale solutions.

LocaliQ and the USA TODAY Network, as part of the global media company Gannett, provide businesses of all sizes with access to an audience of millions, plus the digital solutions they need to reach that audience with a message that resonates and drives real impact.

 HFA Solution Partner – Solvea is an AI resolution engine that automates complex customer service for furniture retailers across channels, trusted by 100+ brands.

Retailers using Solvea cut costs and improve efficiency by automating delivery, assembly, warranty, returns, and other complex inquiries. With 24/7 multilingual support and integrations across chat, email, voice, and retail platforms, Solvea boosts satisfaction and repeat sales.

Market Special: No setup fee, a free AI readiness assessment, and the first 3 months on us. Applies only to customers using channels we currently integrate with. Custom integrations are excluded.

HFA Solution Partner  Podium  helps retailers use AI to turn conversations into customers—boosting reviews, sales, and loyalty in one simple platform.

Retailers use Podium because it turns everyday conversations into customers. From gathering reviews to messaging shoppers and streamlining payments, Podium makes it easy to boost sales, build loyalty, and give your team an AI-powered edge on the sales floor.

Market Special: One Free Month of Podium. Must sign up at High Point Market.

Schedule a meeting!

HFA Solution Partner HomeSource Systems is driven by a singular mission to simplify the lives of retailers and manufacturers.

Our holistic approach addresses the traditional limitations of business efficiency, creating a landscape where shared data eradicates errors and delays that once plagued the retail sector.

Market Special: Free Website Performance Analysis. Any dealers who meet with our team at High Point.

Schedule a Meeting!

HFA Solution Partner Esquire Advertising offers hyper-targeted digital advertising service that accurately identifies high-value consumers and their competitors. You enjoy fraud-free, digital advertising, attribution reporting based on household addresses, and a dashboard that helps you understand market trends, competitor actions, store trends, and consumer behaviors.

Schedule a meeting!

Furniture-focused digital solutions that evolve with industry needs and technology, while keeping local retailers at the core.

Boost your online presence with thousands of enriched products, optimized for SEO and ready to publish instantly. With our dedicated support, we help position your business to succeed by driving online traffic, increasing in-store sales, and consulting on industry best practices.

Market Special: Sign up for a website review & score a free Stanley Tumbler! Offer limited to one per retailer and while supplies last.

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PRODUCTS/SERVICES/CONSULTING

HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years. 

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HFA Sales Academy offers an extensive furniture sales training curriculum with on-demand courses appropriate for all sales employees. You can access the largest library of proven furniture sales techniques in the world with over 22 hours of on-demand online learning, more than 200 short training videos, and important quizzes to confirm understanding.

American Homestead Furniture expands your offering and increases your margins with unlimited mixability on concierge-level factory direct buying and curated truckloads from a US warehouse, and AHF boasts operational excellence, allowing for direct-to-consumer shipping from its fully stocked warehouse.

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Complimentary professional headshots. Sponsored by International Home Furnishings Representatives Association (IHFRA)

Furniture For Life is a leading designer, distributor, and retailer of massage chairs and other feel-good furniture.

Whether you already carry massage chairs or you’re looking to expand your product offerings into the highly lucrative massage chair category, our Dealer program is built to help you transform your business, drive customer satisfaction, increase sales, and deliver superior profits.

Market Special: Deep floor model discount & 10% off whls for a full year. New dealers only.

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IHFRA is a member-based, trade association supporting the professionalism, productivity, and profitability for home furnishings reps.

We offer 60+ unique benefits and discounts programs, everything from health insurance to travel discounts. We offer networking events, continuing education and advocate for the industry.

Market Special: $99 introductory membership. Must sign up during market.

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INSURANCE/WARRANTIES/PROTECTION

AHM Furniture Service’s team of experts is passionate about restoring your valuable pieces of furniture to their best condition. We deliver top-notch service that saves you money and prolongs the life of your furniture.

 Guardsman has been providing furniture care, protection, products and services to the Furniture Industry for over 100+ Years.

  • Best in class furniture protection plans
  • 24/7/365 seamless claim initiation
  • Largest furniture technician network in North America
  • +3M home service visits

Market Special: Purchase 20 protection plans today on credit card. Return unused plans after 6 months for credit on account.

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TruCare Protection offers all NEW CLIENTS the opportunity for Free sign-up + customized marketing & in-person sales training!

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HFA Solution Partner HFA Healthcare Solutions offers flexible, cost-effective healthcare options, including ICHRA and group plans for businesses of all sizes. With a streamlined benefits platform and live support, managing employee healthcare is simple, improving retention and satisfaction.

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WAREHOUSE/LOGISTICS/DELIVERY

HFA Solution Partner J.B. Hunt provides logistics solutions to those who want to professionalize their transportation. visit www.jbhunt.com/finalmile

Our Final Mile Services® division offers big and bulky delivery solutions with customized service levels, an extensive delivery team vetting process, and local account managers for exceptional customer service. Our capabilities can cover every mile of the product journey.

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HFA Solution Partner Gulfstream Shippers Association combines the buying power of its members to secure and maintain competitive rates from ocean carriers.

Gulfstream Shippers Association utilizes 100% contract ocean rates with all major carriers to provide stabilization in rates during turbulent times.

Market Special: Free global freight analysis and evaluation. Analysis must be requested within 30 days of the end of market.

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Since 1982, United Steel Storage, Inc. (USSI) has delivered tailored, cost-efficient warehouse solutions. You Furnish Homes, We Furnish Warehouses!. 

Boost warehouse efficiency and your bottom line with USSI. We offer design, layout optimization, material handling, storage solutions, and management systems to help create a more productive, streamlined operation tailored to your needs.

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HFA Solution Partner – Metropolitan Warehouse & Delivery provides seamless nationwide white glove delivery, specializing in big and bulky furniture handled with expert care.

Partnering with Metropolitan means fewer delivery challenges and happier customers. We specialize in white glove service for big and bulky furniture, offering nationwide coverage, reduced claims, and a delivery experience that elevates your retail brand.

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DispatchTrack’s delivery platform helps retailers optimize routes, track their deliveries & elevate last mile customer delivery experience. You receive fast deployment, constant cloud-based updates, and end-to-end functionality to optimize the last mile and exceed customers’ expectations.

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Envio provides smart delivery management solutions, helping retailers streamline large-scale furniture, appliance, and all home deliveries.

With Envio, consumers enjoy faster, more reliable product deliveries. We work with retailers to streamline scheduling, ensure on-time arrivals, and provide clear communication — making the delivery experience smooth, stress-free, and convenient.

Market Special: Free 90 day trial no set up fees and no contracts afterwards. Must make initial contact during the fall market 2025.

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Floorplan of HFA Resource Center in High Point