Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world's main need: "get it done now and move on to the next task." The HFA provides a library of webinars to help you and your employees become better retailers.

• Furniture industry update with Jerry Epperson

  Topic: Management

  Jerry Epperson, the renowned furniture industry analyst with 50 years of experience, and Mark Schumacher, CEO of the Home Furnishings Association, discussed the state of the furniture industry. Jerry revealed…

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• Store design innovations for the post-COVID customer

  Topic: Merchandising and Store Design

  In 2020, we saw a shift in consumer behavior that impacted the traditional in-person shopping experience with increased online and phone interactions, curbside pickup, and product shortages. This summer, as…

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• Maximize Customer Interactions: Creating an Omnichannel Strategy for Your Furniture Store

  Topic: Sales

  Consumers are now shopping across channels, often starting with an online search and then transitioning to offline purchases or vice versa. To stay competitive, you need to provide a seamless,…

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• More Traffic & Sales With Digital Advertising Campaigns

  Topic: Digital Marketing

  Digital marketing campaigns can drive traffic to your website or store, but they can take time to see results. A paid marketing strategy can be an effective tool to get…

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• Adapting To Modern Buying Habits: Strategies For Your Furniture Retail Sales Process

  Topic: Sales

    The customer journey is rapidly changing, and the way you sell should too. Today, more than 70% of initial interactions between customers and businesses happen outside of brick-and-mortar locations…

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• Finding the RIGHT People For Your Furniture Business in 2021 (Tips & Tricks)

  Topic: Human Resources

  Hiring the right talent is one of the most important decisions you will make. This webinar will provide insights on how to attract and hire talented employees and offer successful…

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• Digital Advertising Trends You Can’t Ignore In 2021

  Topic: Advertising & Marketing

  We all know that consumer shopping behavior has changed, but have you changed your advertising behavior to evolve with them? Artificial intelligence, data-driven marketing, location-based targeting, and search engine optimization…

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• Essential Strategies to Grow Your Furniture Ecommerce Revenue

  Topic: Advertising & Marketing

  Let’s face it; the pandemic has forced customers to shop more online. Nearly half of buyers (46.7%) say that change is lasting, and they will continue to purchase online post-COVID.…

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• Turn Your Delivery Team Into Brand Ambassadors

  Topic: Transportation & Logistics

  As the last touchpoint in the customer journey, your delivery teams are your brand ambassadors. How well is your team trained to leave a positive lasting impression that keeps your…

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• The Future of Furniture Retail: SEO Best Practices for Driving Organic Traffic

  Topic: Advertising & Marketing

  There has been a dramatic shift in the way consumers shop, and Google’s page experience is shifting with them. SEO (Search Engine Optimization) best practices are continually evolving based on…

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