Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world's main need: "get it done now and move on to the next task." The HFA provides a library of webinars to help you and your employees become better retailers.

• Synchrony Insights on Generational Demographics

  Topic: Sales

  In this webinar, Sheila Dreyer Van Buskirk with Synchrony will build on its’ monthly consumer sentiment study to share a more future-focused look at the macro forces affecting consumers and…

  Kaprice Crawford

  Content Development Manager, Home Furnishings Association

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• Develop Successful Sales Teams

  Topic: Sales

  Today’s buyers are more informed and demanding than ever, so your sales team has to engage quickly, be knowledgeable, and communicate effectively to produce sales. Learn how to help your…

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• Maintain Profitability in a Difficult Economy

  Topic: Management

  Retailers are always looking for ways to increase their margins and get more sales, but how can you maintain profitability in a difficult economy? Our experts will discuss strategies to…

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• SEO Strategies to Get More Traffic

  Topic: Digital Marketing

  Search engine optimization (SEO) is a sure way to attract customers to your website - if you use it right. Our experts will reveal SEO best practices and strategies to…

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• Lessons from Today’s Emerging Leaders

  Topic: Leadership & Management

  HFA’s CEO Mark Schumacher talks with the last three HFA Emerging Star Award* winners. You’ll hear how they made their place in the home furnishings industry and what they learned…

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• Demand Planning: Forecasting optimal inventory levels

  Topic: Operations & Warehousing

  Forecasting optimal inventory levels is no easy task in today’s environment, but it’s necessary for a successful business. Our home furnishings experts will show you how to forecast inventory levels…

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• Reach Your Audience with the Right Digital Content

  Topic: Advertising & Marketing, Digital Marketing

  Does your digital content resonate with the audience you are targeting? A clear, consistent, and targeted message can be the difference between a successful marketing campaign and a waste of…

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• Creative Ways to Build Your Customer Base

  Topic: Advertising & Marketing

  Expanding your customer base is one of the most challenging aspects of retail, and it’s not always easy to find new and innovative ways to achieve that goal. This webinar…

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• Key strategies for successful digital advertising

  Topic: Digital Marketing

  Learn how to increase leads and sales with digital advertising! Discover affordable digital advertising strategies that work for any business size. You’ll also gain knowledge on how to measure the…

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• Employee Retention: Keeping Your Top Talent

  Topic: Human Resources

  Learn strategies that you can start using today to improve employee retention in your store. You put a lot of effort into finding those key team members, so you need…

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