Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably nervous. A shopper discovers a sectional they love, tests the comfort, scrolls through images online, and then pauses with the same questions we hear again and again: Will this really
CITY Furniture has built its business on three clear values: style, value, and customer experience. The Florida-based company got its start in the 1970s as Waterbed City. Since then, it has grown into a top home furnishings retailer with 24 showrooms and a strong e-commerce business. The team is always
We’ve worked with many top 100 furniture retailers, and while each has its own approach, they all share a common goal: creating a memorable customer experience that drives sales. Balancing this with cost control can be challenging, and introducing new tech—especially 3D—can feel daunting. However, when creating a winning game
Are stores still important? The resounding answer is yes, but they are more effective when supported with in-store and online digital experiences. Buying furniture has evolved into a multifaceted experience that seamlessly integrates digital and physical elements. The recently released 3D Cloud Furniture Shopping Trends Study 2024 delves into these
Imagine going back to 1990 when the internet was emerging. Furniture retailers relied heavily on newspapers, radio, and TV. Everyone was reading newspapers, watching TV, and listening to local radio to learn about what was happening in the world — and furniture trends, offers, and sales. Shopping for furniture was
Most conversations about the future of eCommerce focus on the surface—better website design, faster checkout, and smoother user experiences. While
In the home furnishings industry, retailers and manufacturers are navigating a landscape defined by tightening margins, shifting consumer expectations, and
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
A recent court order could make it easier for importers to recover certain IEEPA tariff payments. On March 27, 2026,
What Retailers Need to Do Now to Stay Visible, Trusted, and Chosen The best retail sales associate in the world
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
