Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in
American First Finance
You might also like

Inventory is your biggest asset, but also your biggest expense. Manicuring and curating your inventory assortment is the most important

Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,

Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering

I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware

Profits don’t improve by accident. It improves when leadership can clearly see how marketing, eCommerce, product performance, and operations influence
More From The HFA

AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting

AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For

MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
