Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in
American First Finance
You might also like
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
More From The HFA
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
