Reach higher When things aren’t going well, salespeople often give in to quick and easy sales strategy to get through those troublesome dry spells. Others become so addicted they never reach higher. It’s easy to fall under the spell of the lure of low-hanging fruit. Yet, those who excel in
A strategic plan can help you adjust to whatever lies ahead. My wife and I were surfing TV recently when we stumbled on that old movie, “You’ve Got Mail.” Do you remember that one? Meg Ryan and Tom Hanks play Kathleen and Joe, a couple of New York singles having
It’s hard enough letting someone go. Here’s how to make the situation better for both parties. “You’re fired!” In another life, our 45th president made quite a name for himself with those two words. Of course, it’s never that easy to let an employee go, so if you find you
Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson is the Chief Operating Officer for Sonshine Furniture in Aurora, Colo. Thompson will be the first to tell you the
If you’ve been in the retail furniture business long enough, you’ve probably heard or read this oft-quoted survey that shows why customers leave a store and never return: 15% because of price. 15% because of product selection. 70% because of the interaction with store associates. Let that set in …
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
Strengthen Your Business While Preserving Family Harmony Compensation planning in a retail furniture business often feels more like an art
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
The furniture industry has had a brutal few years. COVID-19 froze factories, snarled ports, and exposed the fragility of single-source
I’ve spent years around retail furniture companies, and I’ve watched a quiet problem sink otherwise healthy businesses: aging inventory. Aging
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
