Reach higher When things aren’t going well, salespeople often give in to quick and easy sales strategy to get through those troublesome dry spells. Others become so addicted they never reach higher. It’s easy to fall under the spell of the lure of low-hanging fruit. Yet, those who excel in
A strategic plan can help you adjust to whatever lies ahead. My wife and I were surfing TV recently when we stumbled on that old movie, “You’ve Got Mail.” Do you remember that one? Meg Ryan and Tom Hanks play Kathleen and Joe, a couple of New York singles having
It’s hard enough letting someone go. Here’s how to make the situation better for both parties. “You’re fired!” In another life, our 45th president made quite a name for himself with those two words. Of course, it’s never that easy to let an employee go, so if you find you
Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson is the Chief Operating Officer for Sonshine Furniture in Aurora, Colo. Thompson will be the first to tell you the
If you’ve been in the retail furniture business long enough, you’ve probably heard or read this oft-quoted survey that shows why customers leave a store and never return: 15% because of price. 15% because of product selection. 70% because of the interaction with store associates. Let that set in …
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
Profits don’t improve by accident. It improves when leadership can clearly see how marketing, eCommerce, product performance, and operations influence
The trade environment for home furnishings retailers has rarely been more complex or more consequential. For many businesses, tariffs are
I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
