A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
A furniture eCommerce website needs to do more than display products. It should communicate scale, material, and quality without the
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
The trade environment for home furnishings retailers has rarely been more complex or more consequential. For many businesses, tariffs are
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
