When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
If You Replaced Your Delivery Tech Tomorrow, Would Your Customers Notice? It’s a question worth sitting with. If you swapped
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
MEMBER-ONLY DISCUSSION: Family Business Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
