Report: Even the slightest hiccup can send customers to your competitor It’s hardy new that customers demand engaging and relevant interactions and conversations across all channels when shopping in your furniture store. But how demanding are they? Sixty-three percent say it only takes one bad shopping experience to turn them
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
