Consultative Selling

In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail, that assumption is often the greatest barrier to sales success. The difference between transactional and consultative selling determines whether a retailer competes on margin or competes on value. Two stories
You might also like

Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and

Following the Supreme Court’s February 2026 ruling striking down IEEPA tariffs, a significant refund opportunity remains available to home furnishings

Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no

The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.

“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
More From The HFA

New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of

Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business


