Consultative Selling

shop assistant man invites customers to see furniture products when customers arrive at the store
Lori Friedlander
From Transactional to Consultative: Selling Value in a Price-Driven Furniture Market

In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail, that assumption is often the greatest barrier to sales success. The difference between transactional and consultative selling determines whether a retailer competes on margin or competes on value. Two stories

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