In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly elevate your furniture store’s performance. The conversion rate, a critical metric for any retail business, measures the percentage of visitors to your store (or website) who make a purchase. This
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
