I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
Gross Margin Return on Inventory (GMROI) is one of the most important metrics for furniture retailers. Here’s what it means,
As of July 22, 2026, furniture retailers face a rapidly changing trade environment with potential implications for product costs, sourcing,
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
