I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
