Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably nervous. A shopper discovers a sectional they love, tests the comfort, scrolls through images online, and then pauses with the same questions we hear again and again: Will this really
Effective April 6, 2026, the Trump Administration has modified the existing Section 232 tariffs on steel, aluminum, and copper products
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
