Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
When the Home Furnishings Association named Stacie Bedford, Chief Creative Officer of Evans’ Heritage Home, the recipient of the 2026
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
In the home furnishings industry, retailers and manufacturers are navigating a landscape defined by tightening margins, shifting consumer expectations, and
If You Replaced Your Delivery Tech Tomorrow, Would Your Customers Notice? It’s a question worth sitting with. If you swapped
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
