Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But in many cases, financing is still treated like a closing tool. That’s the mistake. The highest-performing retailers in today’s environment don’t use financing to “save” a sale. They use financing
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
The Home Furnishings Association is pleased to announce an important new chapter for the Retail Home Furnishings Foundation (RHFF), the
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
