I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware of. AI agents are browsing furniture retail websites every day. Not humans. Software. Acting on behalf of real shoppers who typed a question into ChatGPT or Google’s AI Overview and
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without blowing the ad budget. That’s where Pay-Per-Click (PPC) advertising comes in. When used strategically, PPC can turn searches into sales, especially in the high-consideration world of home furnishings. But here’s
As a brick-and-mortar furniture retailer, staying ahead of marketing trends is crucial to driving traffic and increasing sales. With the rapid evolution of digital technologies and AI, there are more innovative ways than ever to attract customers to your store. Let’s explore effective strategies, emerging 2025 marketing trends, and practical
In this Quick Click Solutions video from Dovr Media, Rich Kehoe, Cheif Sales Officer, gives you five top tips that will help you sell more products through a strong digital marketing presence.
Furniture retailers were notoriously slow in embracing an e-commerce strategy. The pandemic changed that. E-commerce as a revenue-generating strategy has advanced three to five years just within the past nine months as evident by strong online sales throughout the summer. Today, your online store is your new flagship store. Supporting that new flagship requires having strong
Profits don’t improve by accident. It improves when leadership can clearly see how marketing, eCommerce, product performance, and operations influence
How independent furniture retailers can turn their website into a real part of how they sell — not just a
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
