The furniture retail landscape is evolving rapidly, breaking down the traditional barriers that once separated B2B (business-to-business) and DTC (direct-to-consumer) operations. As these silos dissolve, a more interconnected ecosystem is emerging. Home furnishings retailers increasingly recognize the value of integrating these channels to create a seamless experience for wholesale buyers,
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
The Home Furnishings Association is pleased to announce an important new chapter for the Retail Home Furnishings Foundation (RHFF), the
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
