The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award. Elizabeth Ann’s passion for furniture and design, combined with her innovative leadership and dedication to community engagement, has made her a standout leader in the home furnishings industry. Her journey
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
