The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting foot in a store. They browse retailer websites, compare prices, read reviews, and seek inspiration across social platforms. By the time they arrive at a showroom, many have already narrowed
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
Strengthen Your Business While Preserving Family Harmony Compensation planning in a retail furniture business often feels more like an art
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
