How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the way they once did. They are moving away from exploratory weekend store visits and printed catalogs toward a more personalized, intuitive, and visual experience. Artificial intelligence (AI) is now becoming
Furniture is more than just an accessory; it is a fundamental aspect of interior design and functionality in residential and
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet,
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
