Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are emotional, personal, and often long-term, shoppers remember how you made them feel far more than what they paid. Independent merchants have a major advantage. You can deliver a buying experience
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
I want to tell you about something that’s already happening on your website, right now, that you’re probably not aware
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers
When the Home Furnishings Association named Stacie Bedford, Chief Creative Officer of Evans’ Heritage Home, the recipient of the 2026
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
