How to Navigate Google’s New Algorithm and Leverage AI Tools to Benefit Your Business In March 2024, Google’s new algorithm impacted many sites deindexed from Google Search. This change is tied to an effort to clean up spam sites and realize the goal of reducing unhelpful, irrelevant, or unoriginal content
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
If You Replaced Your Delivery Tech Tomorrow, Would Your Customers Notice? It’s a question worth sitting with. If you swapped
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
