Despite last year’s global challenges, the furniture industry rebounded in 2020 as people spruced up their spaces and renovated multiple rooms within their homes. Although financing played a significant role in this success, one thing that also increased – primary credit declines. Turning customers away is never the desired outcome,
Not every customer qualifies for prime financing. But those who are close to qualifying still can afford to make significant purchases if given the chance. Furniture retailers shouldn’t let them leave the store disappointed. “Genesis Credit offers second-look financing for furniture purchases by providing near-prime customers with prime-like financing customer
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
There is an important update for home furnishings retailers and other importers affected by IEEPA tariffs: the refund process is
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
