Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers, it can be a powerful way to reach shoppers who are close enough to visit your showroom. But it only works when you understand what it actually is, follow a
In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
Successful retail businesses understand a powerful, enduring truth: people are the heart of long-term growth. Preparing tomorrow’s leaders isn’t just
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center during Las Vegas Market, offering a dedicated
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
