Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers, it can be a powerful way to reach shoppers who are close enough to visit your showroom. But it only works when you understand what it actually is, follow a
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
