Surya Inc wins 2025 HFA Manufacturer of the Year Surya Inc. has been named the Home Furnishings Association’s (HFA) 2025 Manufacturer of the Year, a prestigious honor recognizing excellence in innovation, customer service, and industry leadership. Under the visionary leadership of President Satya Tiwari, Surya has redefined what it means
Lacks Furniture Named Home Furnishings Association’s 2025 Retailer of the Year (Over 50 Employees) The Home Furnishings Association (HFA) is proud to celebrate Lacks Valley Stores, LTD dba Lacks Furniture, as the 2025 Retailer of the Year in the Over 50 Employees category. Celebrating its 90th year in business, Lacks
The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award.
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating
Tariffs and trade are front and center of President Trump’s domestic economic agenda. On Day 1 of his Administration, the
In today’s digital marketplace, furniture retailers face a critical decision: modernize their online presence or risk falling behind. As consumers
The Home Furnishings Association (HFA) remains committed to advocating for policies that support furniture retailers and the broader home furnishings
Managing Cash Flow Fluctuations in Turbulent Times Cash flow can make or break your business — especially in retail. From economic uncertainty and changing consumer
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
