Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
