How independent furniture retailers can turn their website into a real part of how they sell — not just a page that exists. Think about the last time you made a major purchase. What was the first thing you did? You researched it online, and so do your customers. For
In the retail furniture industry, providing accurate and real-time information to customers is essential for standing out. One of the most impactful advancements in eCommerce is live inventory integration. This capability ensures that customers have access to up-to-date information on product availability, creating a better shopping experience and increasing overall
Home furnishings retailers face the challenge of meeting consumer demand, where consumers are mostly online. One key way to enhance customer experience and engage with consumers around relevant products is by implementing a live inventory system. This feature, often referred to as integrated eCommerce, not only benefits retailers but also
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
