Here’s how to make the right hires in tight job markets How important is it to make the right hire in your furniture store? You already know the answer to that one. But how do you make the right hire? Ah, that’s the real question. A Glassdoor survey reports that
Protecting your store’s reputation is a 24-hour job. Negative customer reviews — whether merited or not — can turn away potential customers and reflect badly on your brand. Retailers have long subscribed to the notion that the customer is king. But in the digital realm, the customer really does wield
Jesús Capó is making his presence felt at El Dorado Furniture. Just like his father. How Manuel Capó escaped from Cuba to America is a story that needs no embellishing. A sunken sailboat dragged from the ocean floor, painfully refurbished over three years using other salvaged items. Finally, one inky-black night
What can Disney teach us about customer experience? Later this month my wife and I are taking the kids to Disney World. If you’re keeping score, this will be our third trip in nine years. Here I should note that my daughter Kate is 15, my son Riley is 18,
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
