The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
