When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
