When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
A sweeping Russia sanctions law signed just last month (The Graham Act) is now largely on hold, and the details
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
