Every checkout tells a story, and not all of them end in a sale. For many eCommerce brands, a lack of flexible payment options can be a barrier to conversion. Lease-to-own helps eCommerce brands capture more revenue by giving shoppers in a potentially overlooked segment a flexible way to pay
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New findings from Koalafi’s State of the Lease-to-Own Consumer Report show that when lease-to-own financing is available, visible, straightforward, and easy to understand, shoppers feel more confident in continuing their journey
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025: Trends, Tensions & Takeaways, surveyed nearly 3,000 U.S. consumers to understand how shoppers plan to spend this year. Cautious Consumers, Strategic Spending As the 2025 holiday season approaches, 73% of
In today’s crowded online marketplace, consumers are overwhelmed with choices. To stand out, furniture retailers must offer an eCommerce experience that gives consumers the engaging and intuitive journey they have come to expect. This means understanding your customer’s needs and making every step seamless and enjoyable, from discovery to browsing
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
