Every checkout tells a story, and not all of them end in a sale. For many eCommerce brands, a lack of flexible payment options can be a barrier to conversion. Lease-to-own helps eCommerce brands capture more revenue by giving shoppers in a potentially overlooked segment a flexible way to pay
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New findings from Koalafi’s State of the Lease-to-Own Consumer Report show that when lease-to-own financing is available, visible, straightforward, and easy to understand, shoppers feel more confident in continuing their journey
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025: Trends, Tensions & Takeaways, surveyed nearly 3,000 U.S. consumers to understand how shoppers plan to spend this year. Cautious Consumers, Strategic Spending As the 2025 holiday season approaches, 73% of
In today’s crowded online marketplace, consumers are overwhelmed with choices. To stand out, furniture retailers must offer an eCommerce experience that gives consumers the engaging and intuitive journey they have come to expect. This means understanding your customer’s needs and making every step seamless and enjoyable, from discovery to browsing
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
If you thought of the title of this article as a question, your first answer might be “Products that sold
When the Home Furnishings Association named Stacie Bedford, Chief Creative Officer of Evans’ Heritage Home, the recipient of the 2026
How independent furniture retailers can turn their website into a real part of how they sell — not just a
In home furnishings, the customer experience doesn’t end at the point of sale; it often begins there. Delivery, communication, scheduling,
A recent court order could make it easier for importers to recover certain IEEPA tariff payments. On March 27, 2026,
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
