Every checkout tells a story, and not all of them end in a sale. For many eCommerce brands, a lack of flexible payment options can be a barrier to conversion. Lease-to-own helps eCommerce brands capture more revenue by giving shoppers in a potentially overlooked segment a flexible way to pay
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New findings from Koalafi’s State of the Lease-to-Own Consumer Report show that when lease-to-own financing is available, visible, straightforward, and easy to understand, shoppers feel more confident in continuing their journey
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025: Trends, Tensions & Takeaways, surveyed nearly 3,000 U.S. consumers to understand how shoppers plan to spend this year. Cautious Consumers, Strategic Spending As the 2025 holiday season approaches, 73% of
In today’s crowded online marketplace, consumers are overwhelmed with choices. To stand out, furniture retailers must offer an eCommerce experience that gives consumers the engaging and intuitive journey they have come to expect. This means understanding your customer’s needs and making every step seamless and enjoyable, from discovery to browsing
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
When the Home Furnishings Association named Room & Board the 2026 HFA Retailer of the Year (50+ Employees), it recognized
There is an important update for home furnishings retailers and other importers affected by IEEPA tariffs: the refund process is
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
You already know this feeling: sales are strong, customers are walking in, and yet somehow your bank account tells a
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
