Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no longer step through your doors to browse. They arrive informed, having spent weeks saving inspiration boards, reviewing room layouts, and comparing styles online. Most importantly, they don’t view your digital
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most furniture retailers, your POS system holds a goldmine of customer data. But it’s probably being used for little more than tracking inventory or printing receipts. Meanwhile, your marketing team is
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
