Despite the growth of online sales, there’s still a great demand for traditional, brick-and-mortar stores. A Rutgers University study showed that competitive advantages such as easy return processes, a pleasant and engaging store environment, and amazing customer service combine to create in-store experiences that drive sales and increase repeat customers.
Why Data-Driven Sourcing Is Becoming Non-Negotiable On April 2, 2025, President Trump announced sweeping new import tariffs that immediately reshaped
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
