Like everyone else, I can’t wait for the end of this restricted pandemic life of ours. Indeed, there are going to be work-at-home aspects of this current situation that will stay with us. We are working with that reality at HFA right now. There are customer buying habits that
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
