Here’s what Ron Cooper loves to hear a client say after a PMP sales event: “Ron, I just finished the analysis of my financials, and it cost me nothing to have you here.” “That’s really the bottom line,” says Cooper, vice president for sales and marketing for PMP Sales, a
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
