Here’s what Ron Cooper loves to hear a client say after a PMP sales event: “Ron, I just finished the analysis of my financials, and it cost me nothing to have you here.” “That’s really the bottom line,” says Cooper, vice president for sales and marketing for PMP Sales, a
A sweeping Russia sanctions law signed just last month (The Graham Act) is now largely on hold, and the details
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
