Change is the new normal. Most fear it. Many fight it. Few embrace it. Regardless of your relationship with change, one thing is clear. It is unavoidable. When it comes to marketing, change is necessary. To remain competitive in the retail industry, businesses must keep pace with customer expectations and
The trade environment for home furnishings retailers has rarely been more complex or more consequential. For many businesses, tariffs are
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
You already know this feeling: sales are strong, customers are walking in, and yet somehow your bank account tells a
Effective April 6, 2026, the Trump Administration has modified the existing Section 232 tariffs on steel, aluminum, and copper products
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
