What KPIs Can You Measure to Improve Profitability? Customers are facing tough choices these days when it comes to discretionary spending. It’s not necessarily bad news, however. Retailers now have opportunities to build loyalty and grow market share if they can quickly and efficiently adapt their brick-and-mortar and online business
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
