As a furniture or mattress store owner or manager, you know how crucial it is to stay on top of your sales numbers. But simply tracking sales isn’t enough—you need to analyze the data to understand trends, customer preferences, and areas for improvement. Analyzing sales will help you make informed
Sales analysis is crucial for understanding your business’s performance, identifying trends, and making informed decisions that drive growth. For furniture and mattress store owners and managers, leveraging sales analysis can help optimize your product offerings, improve customer satisfaction, and increase revenue. In this blog, we’ll explain what sales analysis is,
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
