Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a nuanced understanding of your customer: how they think, feel, act, and what truly drives their decisions along the shopping journey. Pete Theron, HFA CEO, led a candid and data-driven discussion
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
In the home furnishings industry, retailers and manufacturers are navigating a landscape defined by tightening margins, shifting consumer expectations, and
Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
A furniture eCommerce website needs to do more than display products. It should communicate scale, material, and quality without the
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
