Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a nuanced understanding of your customer: how they think, feel, act, and what truly drives their decisions along the shopping journey. Pete Theron, HFA CEO, led a candid and data-driven discussion
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
As of July 22, 2026, furniture retailers face a rapidly changing trade environment with potential implications for product costs, sourcing,
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
