Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a nuanced understanding of your customer: how they think, feel, act, and what truly drives their decisions along the shopping journey. Pete Theron, HFA CEO, led a candid and data-driven discussion
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Following the Supreme Court ruling invalidating IEEPA tariff rates, President Trump enacted a temporary (150 days) 10% global tariff rate
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
Furniture warehouses are the backbone of every successful home furnishings retailer. They receive, store, organize, and distribute thousands of products
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
MEMBER-ONLY DISCUSSION: Human Resources Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
