Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
