Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
Family businesses form the backbone of the home furnishings industry. Stepping into a leadership role within such an enterprise brings
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Furniture is more than just an accessory; it is a fundamental aspect of interior design and functionality in residential and
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
