Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
