Learn if you qualify for a PPP loan, how to apply for one, and how to increase your existing loan. HFA’s Lobbyist Chris Andresen spoke with HFA CEO Mark Schumacher in a webinar on Jan 14th where retailers learned more about the elements of additional COVID-19 relief and how it
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
