Synchrony Named HFA 2025 Partner of the Year In the retail home furnishings industry, partnerships that truly make a difference stand out. This year, the Home Furnishings Association (HFA) has proudly named Synchrony as the 2025 HFA Partner of the Year—a testament to their unwavering commitment to helping furniture retailers
This past summer, Synchrony piloted a new Summer Application Incentive for the month of August. The goal was for HFA Members that were on the HFA Synchrony program from August 2021 to August 2022 and had beaten their store’s August YOY credit application volume by 25% would win a store
‘Our secret weapon’ If you ask Home Furnishings Association members about Synchrony’s competitive financing rates, they’ll tell you how Synchrony differentiates their stores from their competitors, helps drive repeat business, closes more sales and instills customer loyalty. This time of year, HFA member Damon Peterson offers another reason why he’s
Following the Supreme Court’s February 2026 ruling striking down IEEPA tariffs, a significant refund opportunity remains available to home furnishings
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
