Latest News:
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Home Furnishings Association announces Peter Theran as its new CEO
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The OBBBA Breakdown: What the New Act Means for Furniture Retailers
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6/5/25 Trade Update: Relief, Rulings, and Rising Tariffs
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From Trade Tariffs to Tax Reform – HFA Advocates in D.C.
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Navigating Tariff Reductions and What It Means for Your Business
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Resources
The HFA has a lot in common with you and your business. You need solutions, and we have them! Our passion is helping members find solutions perfectly tailored to their needs.
Upcoming Events
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3Days Until
Webinar: Is Your Top Performer Really Leadership Material?
2025 28 August2025 28 AugustVia Zoom
Promoting a high-performing employee often feels like the natural next step—but is strong performance alone a true sign of leadership potential? Join us for a…
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15Days Until
Retailer-to-Retailer Roundtable
2025 09 September2025 09 SeptemberVia Zoom
Retailer-to-Retailer Roundtable: Driving Traffic Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and discover proven solutions? The Home…
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17Days Until
Webinar: Winning in the Age of AI for Retail SEO
2025 11 September2025 11 SeptemberVia Zoom
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must adapt to stay visible and…
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Blog
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Elevate the Customer Experience with Tech That Converts
At a time when economic uncertainty holds consumers back from spending, it's crucial to offer a shopping experience that drives sales, raises cart size, and…
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Understanding Data: How to Use Analytics to Drive Smarter Decisions
In today's competitive world, increasing revenue isn’t just about selling more; it's also about selling smarter. Whether you operate a brick-and-mortar store, an eCommerce platform,…
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