High Point Market Seminars

Free retailer education at #HPMKT

Our showroom will be filled with opportunities to learn and grow your business at the High Point Market. 
Below you will find the schedule at a glance of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!

9:00am – 10:00am

CLEARING THE CONFUSION: Your Guide to Creating the Right Digital Marketing Budget

Ken Widger, Senior Marketing Program Manager, MicroD

One of the biggest challenges retailers face is knowing just how much they should allocate for digital marketing. In this session, we will discover how the marketing landscape for retailers has changed over the last 5 years and how successfully navigating these changes is critical to your business. You’ll learn how to find the right budget range for your digital investment, along with best practices for achieving the best results from that investment.


10:30am – 11:30am

Creating Social Media Brand Trust with Creativity, Consistency and Transparency

Jeff Evans, Founder & President, Social Dealer Connect

Customers will begin to form opinions about your brand long before they set foot in your store by looking at your social media platforms. Join this interactive discussion to learn the strategies you need to build trust from the start with potential customers on your social channels through unique content that really resonates with them.  


11:45am – 12:45pm LUNCH & LEARN

Top Takeaways Home Furnishing Retailers Can Learn from The Auto Industry!

Scott Hill, Co-Founder, Perq and Rachel Tronstein, President, Gardner-White Furniture

It’s no secret the auto industry is well ahead of the curve when it comes to digital marketing. Learn from their processes on how NOT to be a slick salesperson and instead build meaningful relationships with consumers before they ever visit your store. We’ll share best practices from training expert David Kain of Kain Automotive on how to best help consumers with emotional purchases, while co-presenter Rachel Tronstein, president of Gardner-White will offer tips on reaching out to consumers, setting appointments and ultimately turning website traffic into in-store sales. Come join us for lunch and a chance to win a Yeti cooler and everything packed inside!


1:00pm – 2:00pm

Marketing & Advertising BalanceMarketing & Advertising BalanceMarketing & Advertising Balance

Jim Filippi, Vice President, Marshall Marketing

In today’s marketplace, it’s important to build your brand effectively but imperative to do it in an efficient way. Balance is the name of the game.  Directing too much money into digital marketing can essentially reduce your brand awareness.  In this session, using through case studies and utilizing consumer research data and resources, we will walk through the process of balancing media to build a brand without spending a ton of money.


2:30pm – 3:30pm

Reimagining the Customer JourneyReimagining the Customer Journey

Laura Khoury, CEO, Shoptelligence

Artificial Intelligence and other technologies that make customer data actionable are fueling a massive change in the customer’s shopping journey. This presentation is all about using this data to create a robust and inspiring shopping journey that increases ticket sizes, return visits and ultimately customer lifetime value.

We will be discussing the end-to-end consumer shopping journey, shopper expectations and how to surprise and delight shoppers in today’s world of stiff competition and information overload. We will share how to leverage emerging technologies such as Artificial Intelligence, AR/VR and existing hardware and data to create an inspiration-based seamless shopping experience that results in larger orders, higher close rates, and more loyal customers.


4:00pm – 5:00pm

Idea to Doorstep: Digital Influences on Retail     

John Bancroft, Senior Consultant, FitForCommerce

Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes and technologies that must all work seamlessly together. From the originating idea of a product or purchase order through merchandising, marketing, content management, e-commerce, omnichannel, fulfillment and customer service, this session covers the full technology stack to support the customer journey. We explore the key areas you will need to master and the technologies, including the marketing stack, required to support growth.

9:00am – 10:00am

Keeping up with the Industry with Jerry Epperson

Jerry Epperson, Mann, Armistead & Epperson

Mr. Epperson will address the important trends within our industry, the economic and demographic factors that matter most, and other issues that are important for home furnishings retailers.


10:30am – 11:30am

What is your Consumer Technology “Experience”?

Jesse Akre, President, RetailSystem

We read about it as retailers, but we live it each day as consumers. It is the retail “Experience,” the consumer micro-moments that retailers either win or lose. If retailers don’t offer a seamless consumer Experience across all touchpoints, the consumer will leave with a poor Experience. Jesse will continue his series on retail technologies, focusing in this session on how critical it is for retailers to deliver that seamless connection with customers and the steps they can take today to improve.


1:00pm – 2:00pm

How Content Marketing Can Help Your Business

Kyle Doran, Owner, R & A Marketing

Whether you realize it or not, you’re probably already engaging in some form of content marketing for your business. But are you doing it the right way? In this session, we will dive into case studies of how CONTENT saves the day on your website, in blog posts and on your Facebook and Instagram pages. You’ll walk away with tips that will bring traffic through your door.


2:30pm – 3:30pm

Best Strategies to Drive More Traffic

Isaac Knorr, Knorr Marketing

Would you like to drive more traffic? In this high-impact seminar, you’ll learn about the best marketing and advertising strategies to generate more traffic and improve your bottom line. You’ll walk away with a better understanding of the importance of your brand message. You’ll then learn about new strategies, like Over the Top video and Internet Provider Targeting, along with time-tested strategies that are proven to drive more traffic to your store. Your bottom line is about to get a whole lot better.



3:00pm – 4:00pm (book signing immediately following)

Socialnomics- Winning Customers via Social Media and Mobile

Speaker: Erik Qualman

Based on his #1 Bestseller, Forbes Top 100 Digital Influencer Erik Qualman dives into the powerful concept of Socialnomics. Word-of-Mouth is on digital steroids and has transformed into World-of-Mouth. Organizations must learn the new rules of social, mobile and beyond, or they will miss this once-in-a-generation opportunity to earn customers’ loyalty and drive long-term success. Socialnomics is the key to winning customers’ hearts, minds, and wallets.

#1 Best Selling Author and Motivational Speaker Erik Qualman has performed in over 50 countries and reached 25 million people this decade.  His Socialnomics work has been on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. What Happens in Vegas Stays on YouTube helped Qualman be listed by Forbes and Fortune as a Top 100 Digital Influencer.  His business books are used in over 200 universities and he has received an honorary doctorate for his groundbreaking work.  How to Sell on LinkedIn is becoming mandatory reading for sales teams.  Qualman was formerly a sitting professor at Harvard & MIT’s edX labs.


4:00pm – 5:00pm

20/20: A New Vision in Customer Experience Store Design

Martin Roberts, Owner, Martin Roberts Design

Twenty-twenty is not only a year, it also represents perfect vision. Home furnishings stores are searching for ways to succeed next year and into the future. They need to look ahead with clarity and create a new vision for the furnishings business and the customer experience. In this session, we will learn who has been effective in the last 10 years and who will be the next generation of winners. We will engage with real-life examples of retailers who have created stores that work and discover the lessons and sustainable techniques to be adapted for the future to stimulate buying behavior. Let’s develop your vision for 2020.

9:00am – 10:00am

Financing Technology to Fast Track Sales

Sandra Schein, Product Specialist, STORIS

Offering consumer financing in your furniture retail business can increase sales orders and the average ticket. But applying for financing has historically been a tedious and awkward experience. With technologies that integrate financing into your POS solution, you can streamline processes, finance more orders and create positive customer experiences. In this seminar, we highlight tools to manage plans and lender relationships, automate payment calculations, offer store credit cards and financed loans, utilize a finance waterfall, streamline credit applications, secure partial financing from various lenders, offer customer-facing applications, and expand financing to your website. Whether you are holding your own paper or integrating to third-party lenders, financing should be streamlined.


10:30am – 11:30am

Understanding Today’s Design Business Opportunities

Lorna Hunter, Senior Business Analyst, JRM Sales & Management, Inc.
Whether you are looking to move from being an independent designer to having a retail store, just growing your design business, getting into the furniture business for the first time, or considering a significant change to your current platform, there are many areas you need to consider. During this seminar, we will provide you with ideas for increasing the chances for a successful, sustainable launch.  You’ll develop insight on branding and marketing, design and sales, new client acquisition and lead generation, financial processes and forecasting, human resources and core merchandising.  You’ll be ready to start on a new path today.


1:00pm – 2:00pm

Increase Profitability through Improved Operations

Billy Lindler, President, United Steel Storage Inc.

Because of today’s tight labor market, increasing facility and utility costs, and greater customer expectations, it is critical to be superior in your operations. Operational costs and poor quality control no longer can be absorbed by high margin increases. The adage “work smarter, not harder” applies here. Billy will help us take an analytical look at all areas of operations and evaluate what needs to occur.


2:30pm – 3:30pm

Making the Final Mile Your Competitive Advantage

Patrick Cory, former CEO, Cory Home Delivery, and Consultant to JB Hunt

In the environment of consumer experience, your final mile could become your competitive advantage. Patrick Cory will detail solutions for retailers in hiring the right delivery company for your business and allowing you to concentrate more on selling.  Many specialized delivery carriers will handle product from the manufacturer to your facility to ultimately the final mile to your customer.  With these carriers, you can customize your delivery experience, from in room boxed delivery to full white-glove delivery, and Patrick will walk you through this process.

HFA Members

Not an HFA member?

Don't miss out on all of our association benefits!