Our showroom will be filled with opportunities to learn and grow your business at the High Point Market.
Below you will find the schedule at a glance of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!
How to reach your cord-cutting target audience
Fredy Wright, Conquest Digital
In 2022, it is forecasted that video will account for 82% of all internet traffic. In this seminar we will cover all the new ways that local businesses can use video to target the consumers they need to reach, using the latest digital ad products. Video is no longer just TV and cable! Learn how your business can benefit from streaming video!
12:00 pm – 12:45 pm
Visual merchandising: How to make your content relevant to the consumer
Mike Berkebill, Outward, Inc.
Consumers cross shop, it’s a fact that will not change, but how do you stand apart from your competition when they search for specific products? Do you have the same image as thousands of other retailers? In this seminar, you will learn how to make your content relevant to your consumer, how to differentiate yourself without spending a fortune, and drive meaningful conversion.
1:00pm – 2:00pm
Omnichannel best practices for retailers
Dave Abbott, FitForCommerce
The rapid acceleration of digital during the pandemic has reinforced that a strong ecommerce and omnichannel strategy is critical for success in today’s ever-changing environment. Learn the latest omnichannel best practices and hear what customers expect and how you can deliver them better than ever before! You will gain insights around: Industry benchmarks to measure omnichannel capabilities against, best practices for creating seamless experiences for the home vertical, and technologies to consider for your omnichannel roadmap.
2:30pm – 3:30pm
How to leverage your influencers for branding and sales
Jamie Gaston, Esquire Advertising
Today, social media platforms have emerged as central forums for day-to-day interactions with the world at large, giving rise to a new phenomenon: the social influencer. With influencers holding trust and sway over massive followings, brands are willing to pay millions to reach target audiences and promote their products. But while it seems influencers are the exceptional few, we found differently! Influencers are not limited to digital celebrities – they are friends, family, and colleagues. We are all influencers, and we have the data to prove it! Let us show you how to capitalize on them!
4:00pm – 5:00pm
Consumers have changed and your marketing should too
Maggie Ellison, Event Marketing Strategies
The global COVID-19 pandemic and its long-lasting impact continue to be the hot topic of every conversation we have. As marketers, we are faced with navigating the “new normal” in and outside of our businesses. Just like any major event in life, COVID has dynamically shifted the way consumers, think, feel, act and purchase. This session will journey back to the basics of marketing to help you uncover true pain points of your ever-evolving target customer, identify ways to be smarter, better, faster and keep your marketing multichannel.