Our showroom will be filled with opportunities to learn and grow your business at the High Point Market.
Below you will find the schedule at a glance of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!
9:00am – 10:00am
Creating a memorable in-store experience for today’s consumer
Lorri Kelley, Lorri Kelley Advisors
Now more than ever, the consumer has MANY different paths to purchase, and we have the ultimate responsibility to ensure that every single path provides the exceptional service, selection, and transactional experience that they expect – and deserve! This session will dive into the tools needed for a fabulous in-store experience delivered by the sales professionals, AND ensure the consumer has a great and educational time preparing to visit your store when they are doing their research.
10:30am – 11:30am
Are you struggling to find and keep quality employees?
Rene Johnston, Profitability Consulting Group
You’re not alone. Recruiting, developing, and retaining outstanding team members is one of the biggest challenges for retailers, manufacturers, and designers alike. In this session we will dive into best practices for recruiting, developing, and retaining outstanding team members that will boost your bottom line while having a lot of fun in the process!
1:00pm – 2:00pm
3 tips to help you boost your eCommerce success
Jesse Akre, RetailSystem
If you’re a retailer, you need more website success. Whether that be lead generation for store follow-up or eCommerce sales. In this session, Jesse will walk you through 3 tips to help you take your website to higher levels.
2:30pm – 3:30pm
Translating consumer psychology into sales
Laura Khoury, Shoptelligence
Consumer perceptions and purchases of furniture are unique for many reasons. How consumers shop doesn’t match how retailers sell, leaving shoppers overwhelmed with choices and not fully satisfied with their home furnishings. What’s important to them? What’s specific to furniture? What assistance do they expect? What role do different channels play? Attend this session to gain practical insights on how to engage with consumers on their terms to achieve omnichannel success.
4:00pm – 5:00pm
How to get more sales by giving your customers homework
Jody Seivert, One by One Companies
Homework? Yes! This is an untapped tool to keep customers who are missing a fundamental element in their decision-making process from continuing to shop your competition…and buy from YOU. Come and learn how easy it can be for you customer say YES by keeping them engaged with insights that will make the sale easier on everyone involved, including your sales team!