Our showroom will be filled with opportunities to learn and grow your business at the High Point Market.
Below you will find the schedule at a glance of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!
Grabbing Customer Attention When Demand Starts to Drop with Visual Merchandising
Leah Kirkland, Outward, Inc.
Visual merchandising is more challenging than ever before, with supply chain issues, excess inventory, and eroding consumer confidence in the economy all weighing on the industry. Come to this seminar to learn what visual content and information is most crucial for driving business results and conversion in a tough market, for both in-store or online customers.
10:30am – 11:30am
5 Steps on How to Expand Your eCommerce Sales
Lily Chan, Cenports
Learn how to get your products in front of eCommerce buyers today! In this session, you will learn the top 5 steps to optimize eCommerce sales. You will learn how to expand your sales online and get your products onto big box retailers like Wayfair.
1:00pm – 2:00pm
Using 3D to Create the Ultimate Hybrid Shopping Experience
Beck Besecker, 3D Cloud by Marxent
Major furniture retailers are 3D to improve the in-store shopping experience while also adding exciting new functionality to their eCommerce websites. Learn how major retailers like Jerome’s Furniture, Macy’s, and other well-known furniture retailers are using 3D online, in-store, and as a part of their remote customer support offering to improve the hybrid customer experience and amplify sales.
2:30pm – 3:30pm
Which Digital Marketing is Working Today and Where You Should be Investing
Bryan Eidsvaag, Phelps Digital
Whether you are an expert in the field or just getting started, this session is for you. Together, we will uncover key strategies for eCommerce growth, increasing store traffic and brand awareness, and how to leverage your customer data to drive sales.